The typical evolution of Dropbox in a business starts when someone wants to access their work files at home or on their IPAD – they then begin to share their new found convenience with their colleague and very quickly from there, ease of use takes over and within months it’s evolved into a core business tool.
There’s no doubt that from a convenience and simplicity perspective Dropbox wins hands down, but there are some risks and long term reasons why Dropbox will quickly reach its limitations and quickly cost you, rather than save you time. Like most of the new ‘apposphere’, you install it at home, work, your phone, tablet, partner’s computer and away you go. With a few simple clicks you can save your files in a regular folder structure and make them immediately accessible to whomever and on whatever device you want. People are screaming out for simplicity and Dropbox delivers that.
Having the privilege of watching many different companies and industries extract (or rather not extract) value from technology, I learnt long ago that you can’t argue with easy. When it comes to flexible storage solutions, nothing has made more of an impact than Dropbox.
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